The advertising industry has undergone a digital transformation in the last 20 years. Digital media is now at the heart of any successful campaign, and success of those campaigns increasingly depends on data-driven platforms and services to better understand and engage with existing customers, and to reach new audiences.

However, the online advertising ecosystem faces a myriad of privacy challenges and technical developments, not least in the form of third-party cookie depreciation, the emergence of new technologies designed to address the resulting loss in addressability, new EU regulation such as the Digital Markets Act and Digital Services Act, and increased regulatory action (particularly around use of “reject all” buttons).

Join our webinar on Thursday 18th April at 4pm where Bryony Long and Mark Hersey will explore these issues and give their thoughts on how best to rise to the challenge and navigate this increasingly difficult area.

You can register for the event here - we look forward to seeing you!